Guillaume Le Tual talks with Susan Bradley, the Founder of The Social Sales Girls, to go through the best advice for ecommerce brands. They start by discussing conversions and how to make the most out of your visitors. Then, the two dive into more detail on the power of social media for marketing, wholesale versus DTC, and the turnover rate for online businesses. Hear all this and more on this episode of the Ecommerce Wizards Podcast!
Guillaume Le Tual interviews Dan Hubbert, the Owner and CEO of Power Music, on this episode of the Ecommerce Wizards Podcast to discuss their ecommerce platform and the technology that goes into their app. They discuss Dan’s background in business and music and what he brought to the company when he joined. The two then dig into the business’ shift to Magento, their subscription model, and the best tips for growing your own ecommerce company.
Guillaume Le Tual joins Megan Blissick, the Head of Global Agency Partnerships at Signifyd, on the Ecommerce Wizards Podcast to discuss fraud in ecommerce and the best preventions. They start with the common issues in the current ecommerce landscape and what measures are being taken to deal with them. They also get into returns, subscriptions, and bot-based attacks and the unique challenges each one brings.
In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Brooke Ihlefeld, the Digital Marketing Manager at pc/nametag, to discuss how to improve your digital marketing on a tight budget. They go through the company’s challenges during the pandemic and how they found new ways to market with limited resources. Brooke also gives her advice on topics such as quality over quantity, turning your business into a thought leader, and how to adapt products quickly.
Guillaume Le Tual sits down with Evan Padgett, the COO of Stealth Venture Labs, to discuss subscription models and how to make them work. They dive deep into marketing and funding, talking about the necessary cash flow that most companies need. They then go into a variety of topics including recent supply chain issues, good unit economics, and compelling value propositions. Hear all of this and much more on this episode of the Ecommerce Wizards Podcast.
In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual interviews Ciara Stockeland, the Founder of The Boutique Workshop, to discuss how to make your boutique business thrive. They start with her own story of entrepreneurship and the lessons she learned while franchising. They then dive into more specific topics, including product sourcing, scaling, and developing relationships. Stay tuned to hear all this and more!
In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual sits down with Mitchell Callahan, the CEO and Co-founder of Saucal, to discuss what makes an ecommerce platform successful. Together, they go through the many different options and distinct features of each style and platform. They then go on to talk about topics such as open source software, focusing on frontend versus backend, and the complex future of cryptocurrency. Check it out to hear all this and much more!
Guillaume Le Tual interviews Valentin Radu, the CEO and Founder of Omniconvert, to talk about changing your entrepreneurial mindset. They discuss how to learn from your past mistakes and what it means to optimize your outlook on business. They also touch on different ways to learn as an entrepreneur, the outdated ecommerce growth formula, and why you should focus on customer lifetime value. Find out more by listening to this episode of the Ecommerce Wizards Podcast.
In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Michael Rubino, a Lead UX Designer at Adobe, about Magento’s transition to Adobe Commerce and what’s happening on the ground floor. The two go over the three clouds within Adobe and how they work together. They also discuss the changes with the platform, how to submit feedback, and the integration of new features. Stay tuned for more!
In this episode of the Ecommerce Wizards Podcast, Dr. Jeremy Weisz of Rise25 sits down with Guillaume Le Tual to discuss his wisdom-filled year of podcasting. They go episode by episode and break down the expert guests, the main ideas and lessons shared, and how they come together to highlight a few universal principles in ecommerce. Tune in to hear the full list and check out the podcast for new interviews!