In this episode of the Ecommerce Wizards Podcast, Reinis Krumins returns to talk about the five biggest email marketing mistakes companies make. He and Guillaume discuss the importance of email structuring, segmentation, using TikTok, and getting more out of repeat customers. They also touch on brand consistency and how it applies to emails.

Guillaume Le Tual interviews Reinis Krumins, the Co-founder of AgencyJR, to discuss a better way of using email marketing. They talk about how to bring in and keep customers, Black Friday emails, and product launches. The two also talk over the experience you can only get when working with established brands. Hear the rest on this episode of the Ecommerce Wizards Podcast.