Select Surfaces Boosts Engagement and Checkout Efficiency with a Magento 2 Upgrade

MageMontreal executed a full Magento 2 upgrade for Select Surfaces, delivering improved site speed, reliable analytics, and measurable growth in engagement and conversions. The project highlighted how a structured upgrade process enhances both user experience and backend efficiency — proving that precise index and cache optimization can directly drive conversion gains and long-term performance stability.

link to project

Proven results

+29% increase in user engagement

+53% improvement in cart conversion rate

Enhanced multilingual support (EN, FR, ES)

Six-month implementation cycle

Client

Select Surfaces

Select Surfaces designs and distributes premium laminate and vinyl flooring across North America. Their Magento 2 store needed a robust upgrade to handle rising traffic and to unify multilingual experiences.

From Frustration to Success

The Problem

Outdated extensions and slower indexing were causing checkout inconsistencies and inaccurate reporting. The site also required modern GA4 tracking and multilingual synchronization.

The Goals

Reinforce platform stability and data accuracy
Improve user engagement and reduce cart abandonment
Standardize multilingual checkout performance

The

solution

MageMontreal modernized the Magento core, upgraded all key modules, and optimized caching and indexing processes. Full Page Cache Warmers and refined database indexing improved responsiveness, while GA4 integration was reconfigured for accurate tracking.