Chris Mercer
How to Measure and Maximize Your Data with Chris Mercer of

Guillaume Le Tual interviews Chris “Mercer” Mercer, the Co-founder of, to find out his steps to measuring and understanding data in e-commerce. Together, they go through the three core principles for marketing and how to apply them to your business. Mercer also goes over the common mistakes he sees in the field, the most important metrics to follow, and how to properly forecast sales. Find out more by checking out this episode of the Ecommerce Wizards Podcast.