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How To Improve Conversions for Ecommerce Businesses With Susan Bradley of The Social Sales Girls

Susan Bradley is the Founder of The Social Sales Girls, an ecommerce brand where she helps clients grow their businesses. Through community, self-paced courses, tight-knit communities, masterminds, and private sessions, she works with Shopify store owners to develop solid, strategic plans they can follow over and over to create reliable, consistent revenue.
  • July 1, 2022
  • The eCommerce Wizards Podcast
Episode notes

In this episode

The eternal question for ecommerce business owners is how to increase conversions. Driving traffic is important, but your brand will never grow without capitalizing on those online visits. Thousands of people say they know the secret, but not all of them have personal experience with success in the ecommerce space. One person who found success is Susan Bradley.

Having grown and sold two businesses, Susan has firsthand knowledge of the difficulties of growing an ecommerce brand. She also has a background in wholesale and DTC companies. Now she uses her expertise to help other entrepreneurs grow their brands and increase their conversion rates. Want to know how she does it?

Guillaume Le Tual talks with Susan Bradley, the Founder of The Social Sales Girls, to go through the best advice for ecommerce brands. They start by discussing conversions and how to make the most out of your visitors. Then, the two dive into more detail on the power of social media for marketing, wholesale versus DTC, and the turnover rate for online businesses. Hear all this and more on this episode of the Ecommerce Wizards Podcast!

What you’ll learn

  • How Susan Bradley managed her first two companies
  • The challenges and advantages of switching to DTC
  • Getting the most out of conversions on ecommerce stores
  • Susan talks about the key to directing traffic to your ecommerce business
  • How email and social media are powerful tools for conversions
  • Should you transition away from wholesale?
  • Differentiating your brand and finding your lane
  • The turnover rate for ecommerce versus brick-and-mortar stores
  • Should ecommerce brands consider retail?

About Susan Bradley

Susan Bradley is the Founder of The Social Sales Girls, an ecommerce brand where she helps clients grow their businesses. Through community, self-paced courses, tight-knit communities, masterminds, and private sessions, she works with Shopify store owners to develop solid, strategic plans they can follow over and over to create reliable, consistent revenue.

Susan has built and sold one business and bought and sold the children’s shoe brand Wee Squeak. In association with her ecommerce site, she runs a blog and podcast where she offers actionable advice on growing your business.

Resources mentioned in this episode

The Ecommerce Wizards Podcast is hosted by Guillaume Le Tual, CEO of MageMontreal. Watch more episodes on our YouTube channel.

The Ecommerce Wizards Podcast
Hosted by Guillaume Le Tual
CEO of MageMontreal. Candid conversations with founders, operators and specialists building modern ecommerce on Adobe Commerce, Magento, Shopify, BigCommerce and WooCommerce.
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