In a previous episode, Guillaume and Reinis spoke about the viability of email marketing and how it can increase revenue. Yet there are many mistakes that companies make when starting out. There are a lot of minute details that can hold back the potential of the model. It is important to not only be aware of them but know how to solve any missteps.
In this episode of the Ecommerce Wizards Podcast, Reinis Krumins returns to talk about the five biggest email marketing mistakes companies make. He and Guillaume discuss the importance of email structuring, segmentation, using TikTok, and getting more out of repeat customers. They also touch on brand consistency and how it applies to emails.
Reinis Krumins is the Co-founder of AgencyJR, helping e-commerce businesses scale quickly through their unique product launch formula. They specialize in email marketing for seven and eight-figure brands. AgencyJR is the second marketing service he founded; his first was Sprelf Media in 2018. Reinis is also the Product Director for Frozen Ventures, LLC and has a background in social media graphic design.
The Ecommerce Wizards Podcast is hosted by Guillaume Le Tual, CEO of MageMontreal. Watch more episodes on our YouTube channel.
