PIMs (or Product Information Management systems) are relatively new pieces of technology with incredible benefits for ecommerce merchants. They solve the product information problems you may be facing by providing one platform to manage all of your information—including descriptions, names, pricing, assets, images, videos, and more.
However, due to their recent popularity, many merchants still don’t know exactly what PIMs do. So, what separates a PIM from similar aggregators and why do smaller businesses need them? And, more importantly, how do you choose the right PIM for your ecommerce store?
In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual interviews Jon C. Marsella, the Founder, Chairman, and CEO of Jasper PIM, about the benefits of PIMs for ecommerce merchants. Listen in as Jon discusses exactly what a PIM is, the advantages of using one if you sell on multiple platforms, and how to choose the right PIM for your ecommerce business. You don’t want to miss this!
Jon C. Marsella is the Founder, Chairman, and CEO of Jasper PIM, a leading Product Information Management (PIM) solution provider that predominantly serves Shopify, BigCommerce, and Magento merchants. Jasper PIM empowers ecommerce businesses to manage and merchandise their products from a single source of truth, so they can sell faster and work smarter.
Jon began his career as the lead technical architect and solution producer for the Official Canadian Winter Olympics website. Since then, he has held a variety of roles in different industries, from media and entertainment to the Canadian Space Agency. In 2015, Jon shifted Jasper PIM to focus entirely on PIM solutions.
The Ecommerce Wizards Podcast is hosted by Guillaume Le Tual, CEO of MageMontreal. Watch more episodes on our YouTube channel.
