How do you launch a new product in a new market?
The prospect is daunting, introducing challenges for both the product and the developing marketplace that is rapidly changing. It can be difficult to know where to start when there is little precedent for your product. Fortunately, there are key strategies and principles that can help businesses navigate new territories. All you need is an expert who has learned those lessons through experience.
In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual sits down with Brandon Taylor, the CEO of GreenTech Environmental, to discuss launching new products in emerging markets. They tackle the three keys to a successful launch and how to implement them into your business. They then discuss topics such as connecting with distributors, creating a compelling message, and why honesty is crucial.
Brandon Taylor is an established figure in the energy sector and is the CEO of GreenTech Environmental. He serves on the company’s board of directors, and before stepping into his role as CEO, he served as their CFO and COO. He was the Head of Treasury and Strategy at Mission Coal and led them through DIP financing and accelerated bankruptcy.
Before his work at Mission Coal, Brandon was the Vice President of Finance at Brock Group and was involved in several private equity transactions that produced a $1 billion turnaround.
The Ecommerce Wizards Podcast is hosted by Guillaume Le Tual, CEO of MageMontreal. Watch more episodes on our YouTube channel.
