How much does money play into successful digital marketing?
It can sometimes feel like a necessity to have a monstrous marketing budget. After all, so many competitors have extensive budgets that can succeed by sheer force. However money is not the only important factor for success, and, in some situations, it can be almost entirely circumvented. Many companies have had to overcome this particular challenge due to recent changes in the market. It is not an impossible feat — all you need to know is how to make the most out of the least.
In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Brooke Ihlefeld, the Digital Marketing Manager at pc/nametag, to discuss how to improve your digital marketing on a tight budget. They go through the company’s challenges during the pandemic and how they found new ways to market with limited resources. Brooke also gives her advice on topics such as quality over quantity, turning your business into a thought leader, and how to adapt products quickly.
Brooke Ihlefeld is a digital marketing specialist with experience in SEO, lead generation, social media, copywriting, and more. She is the Digital Marketing Manager at pc/nametag, which offers custom supplies and promotional products for businesses and events. Previously, she worked in digital marketing for companies such as Orascoptic, Gray Plant Mooty, and AkitaBox. Outside of work, she runs multiple blogs on pop culture with more than 60,000 followers in total.
The Ecommerce Wizards Podcast is hosted by Guillaume Le Tual, CEO of MageMontreal. Watch more episodes on our YouTube channel.
