It’s hard enough to grow a customer base as a business, but growing a community is even harder. A community of loyal customers can make the difference between a trusted, successful brand and just another company. But, with so much competition in the ecommerce and marketing space, it can seem impossible to create these organic connections and dedicated fans for your business.
However, Jordan West, the Founder and CEO of Mindful Marketing, has unlocked the secret to building and profiting from communities of customers. By creating dedicated VIP groups and SMS lists, Jordan has been able to achieve massive success with his gated launches and other digital marketing techniques. Now, he wants to help other ecommerce business owners do the same.
In this episode of the Ecommerce Wizards Podcast, Jordan West, the Founder of Mindful Marketing and Co-owner of Little & Lively, joins Guillaume Le Tual to discuss his strategies for generating massive revenue without spending money on ads. Jordan shares the digital marketing techniques behind his successful gated launches and reveals how he develops loyal consumers for his brand. He also explains how Mindful Marketing is rethinking the way advertising is done in ecommerce. Stay tuned.
Jordan West is an ecommerce investor and the Founder and CEO of Mindful Marketing, an agency that helps scale brands, stores, and makers using paid marketing. Jordan is also the Co-owner of Little & Lively, a children’s clothing company, and the Co-host of the marketing podcast, Secrets To Scaling Your Ecommerce Brand.
Jordan got his start in marketing at age 22 when he bought a Taco Del Mar chain restaurant. After selling the store five years later, he started Little & Lively with his wife Carmen, growing it from a small home operation to a leading brand in Canada.
The Ecommerce Wizards Podcast is hosted by Guillaume Le Tual, CEO of MageMontreal. Watch more episodes on our YouTube channel.
