Have you considered upgrading your ecommerce platform to improve the customer experience and diversify your audience? Ecommerce platforms can be a powerful tool for reaching your business goals and increasing profitability. So, how do you know what platform is best for you?
With nearly two decades in the ecommerce and marketing arena, Anna Taylor knows the ins and outs of selecting an ecommerce platform, why choosing the right one is key, and why Adobe Commerce and its capabilities may be the right choice for your business. One of the essential considerations is adaptability as your company scales. You don’t want to go two or three years and suddenly, your platform is antiquated and needs a complete overhaul. Anna recommends assessing your company goals to determine the functionality and customization you’ll need to support your growth to decide whether Adobe Commerce could be a perfect fit for your ecommerce business.
In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual sits down with Anna Taylor, Director of Digital and Marketing Projects at Supply America, to discuss choosing the right commerce platform. Anna explains the importance of future-proofing, assessing your company’s growth playbook, what integrations you want, and why Adobe Commerce may be the right ecommerce platform for your business.
Anna Taylor is the Director of Digital and Marketing Projects at Supply America, Inc., a food service business dedicated to distribution solutions for chain businesses, multi-unit operators, and national companies. She has nearly two decades of experience executing cross-functional projects and UX and UI systems. Anna worked in marketing and ecommerce at TriMark USA and SG Commerce LLC before joining Supply America.
The Ecommerce Wizards Podcast is hosted by Guillaume Le Tual, CEO of MageMontreal. Watch more episodes on our YouTube channel.
