On this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual hosts Michael Potters, the Enterprise Partner Manager at Gorgias, to talk about improving customer service and support as an e-commerce brand. Michael talks about his startup, Parachute Coffee, and how it was able to grow in a competitive market. He also discusses topics like SMS marketing, limiting your product selection, and how to properly exit a business. Stay tuned.
Guillaume Le Tual interviews Chris “Mercer” Mercer, the Co-founder of MeasurementMarketing.io, to find out his steps to measuring and understanding data in e-commerce. Together, they go through the three core principles for marketing and how to apply them to your business. Mercer also goes over the common mistakes he sees in the field, the most important metrics to follow, and how to properly forecast sales. Find out more by checking out this episode of the Ecommerce Wizards Podcast.
In this episode of the Ecommerce Wizards Podcast, Steven Pope, the Founder of My Amazon Guy, sits down with Guillaume Le Tual to discuss how to generate organic traffic for both e-commerce websites and Amazon stores. Steven reveals the number one improvement brands can make for their websites and shares his step-by-step SEO strategy. He also talks about the multiple phases of SEO, how to target micro-demographics, and what you can do to succeed as a smaller business. Stay tuned for more.
In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual interviews Jeff Cohen, the Vice President of Marketing for Seller Labs, about his advice to brands looking to sell on Amazon. Jeff reviews every step of the Amazon process, from managing inventory to optimizing advertising. He also explains some of the common pitfalls that brands face on the platform and how to overcome them. Find out more by checking out this episode!
In this episode of the Ecommerce Wizards Podcast, Burc Tanir, the CEO and Co-founder of Prisync, talks with Guillaume Le Tual about competitive pricing in the e-commerce space. Together, they answer some frequent questions about pricing, including how to determine the right time to raise your prices and the best ways to respond to a change in your competitor’s rates. Burc also shares his advice for finding the right balance between quality and affordability. Stay tuned.
In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual sits down with Vlad Mkrtumyan, the CEO of Logic Inbound, to discuss how to excel in 2021 using SEO best practices. Vlad breaks down his step-by-step process for SEO success, from keyword research, to link building, to content creation, and more. Vlad also shares some of the recent changes to SEO trends and how they are affecting e-commerce brands. Stay tuned.
In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual interviews Joe Valley, Advisor and Partner at Quiet Light, to discuss how to successfully exit an e-commerce business. Joe shares his strategies for properly evaluating your business, making the most out of tax laws, and preparing your financials for a profitable exit. He also reveals key takeaways from his recent book, The EXITpreneur’s Playbook. Stay tuned for more.
On this informative episode of the Ecommerce Wizards Podcast, Guillaume Le Tual sits down with Derric Haynie, the Chief E-commerce Technologist at EcommerceTech.io, to discuss the benefits and limitations of Shopify versus Magento. Together, they talk about the target demographics for both platforms, the differences in customization, and the exciting impacts of AI integration. They also dive into which new extensions are going to help your e-commerce business thrive. Tune in for more!
On this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual interviews AJ Yager, the Co-founder and Chief Growth Officer of Praxis Metrics, about how data can be transformed into profit. They talk about how to use data to scale your business, the importance of tracking lifetime value metrics, and the common pitfalls companies face when tracking data. AJ also breaks down his strategies for building a remote team and culture that thrives from afar. Stay tuned!
This week on the Ecommerce Wizards Podcast, Chad Rubin, the CEO and Co-Founder of Skubana, talks about what sets his business apart from other inventory management solutions. He explains the origins of the company, how Skubana is utilized, and how they use order bots to remove the thinking out of fulfillment. This is a brief but powerful episode that you won’t want to miss.