Using SEO to complement to Google Ads

• SEO is a long-term investment that can provide lasting results. Once you have optimized your website for search engines, you will continue to reap the benefits for years to come. This is in contrast to Google Ads, which is a pay-per-click (PPC) advertising model. This means that you will only pay for clicks when your ads are shown but you will lose all of the traffic that you were getting from Google Ads when you stop paying. While this can be a great way to get immediate traffic to your website, it is not a long-term solution. This can make SEO a more cost-effective solution in the long run.

• SEO can help you reach a wider audience. When your website ranks high in search engine results pages (SERPs), you will be visible to a much larger audience than you could reach with Google Ads alone. Not everyone who uses Google will click on ads. In fact, studies have shown that organic search results have a click-through rate (CTR) that is up to 10 times higher than PPC ads. You will also continue to reap the benefits for years to come. This is because search engines will continue to show your website to potential customers, even if you stop investing in SEO.

• SEO can help you build brand awareness. When your website appears at the top of SERPs, it will help to establish your brand as an authority in your industry. This can lead to increased brand awareness and trust, which can ultimately lead to more sales.

• SEO can help you improve your website’s user experience (UX). When you optimize your website for search engines, you are also making it more user-friendly. Search engines take into account factors such as website speed, mobile-friendliness, and content quality when ranking websites. By improving these factors, you can make your website easier for people to use, which can lead to increased engagement and conversions.

Overall, SEO is a valuable tool that can be used to achieve a variety of marketing goals. When used in conjunction with Google Ads, SEO can be an even more powerful tool for driving traffic and generating leads.

• Use SEO to target long-tail keywords that are not as competitive as your target keywords for Google Ads. This will help you get more traffic from organic search results.
• Use Google Ads to target your high-converting keywords. This will help you get immediate traffic and conversions from people who are most likely to be interested in your products or services.
• Use Google Analytics to track your website traffic and conversions from both SEO and Google Ads. This will help you see which campaigns are performing best and make adjustments as needed.

By using SEO and Google Ads together, you can create a comprehensive marketing strategy that will help you achieve your business goals.

The synergy between SEO and Google Ads creates a powerful duo that can propel your business to new heights. SEO, with its long-term focus and organic reach, provides a solid foundation for sustainable growth, while Google Ads, with its immediate impact and targeted reach, delivers quick wins and drives immediate traffic. SEO and Google Ads are not competitors but rather complementary tools that, when used together, can create a cohesive and effective marketing strategy. By leveraging the strengths of each approach, businesses can achieve their marketing goals more efficiently and effectively, driving sustainable growth and reaching new heights of success.