Increase Sales
Using Magento Conversion Rate Optimization Strategies
How do I increase sales on my e-commerce site?
You can gain leverage and sales opportunities using features included in Magento; it is affordable and quick. For example, Magento includes Abandoned Cart Recovery features, such as emails and reports, that are often overlooked.
Method One:
Having more quality targeted traffic equals more sales.
This is done via several tactics such as:
- PPC ads
- SEO
Providing value to potential customers to attract them to the website, such as:
- Blog posts
- A resource sections
- Freebies and giveaways, sometimes in the forms of white papers, case studies, reports, pdf, or a valuable guide for that target audience
- Webinars or offline seminars/events (free or not) which people can attend to learn something/improve their life/fix a problem, etc.
- Social media presence
Method Two:
Increasing the % of the current visitors that make a purchase.
This is called "Conversion rate optimization" or "CRO".
This is done via:
- A/B testing Learn more
- Abandoned cart recovery Learn more
- Heatmap analysis (where people go, look and click on the site)
- Traffic loss analysis (where do people leave your site?)
- Customer browsing sessions video recording and analysis to improve ergonomy and how easily people use the site
- General improvements of the user experience and how easily the buyer can find what he/she is looking for – this can often mean improving the search module of the website, and improving the filtering of the products and of the search results on the site
- Building loyalty and a returning habit to existing customers – this can often take the form of building a company/marketing asset such as a newsletter subscribers list.