Increase Sales with Conversion rate optimization – MageMontreal

Increase Sales

Using Magento Conversion Rate Optimization Strategies

How do I increase sales on my e-commerce site?

You can gain leverage and sales opportunities using features included in Magento; it is affordable and quick. For example, Magento includes Abandoned Cart Recovery features, such as emails and reports, that are often overlooked.

Method One:
Having more quality targeted traffic equals more sales.

This is done via several tactics such as:

  • PPC ads
  • SEO

Providing value to potential customers to attract them to the website, such as:

  • Blog posts
  • A resource sections
  • Freebies and giveaways, sometimes in the forms of white papers, case studies, reports, pdf, or a valuable guide for that target audience
  • Webinars or offline seminars/events (free or not) which people can attend to learn something/improve their life/fix a problem, etc.
  • Social media presence

Method Two:
Increasing the % of the current visitors that make a purchase.

This is called "Conversion rate optimization" or "CRO".

This is done via:

  • A/B testing Learn more
  • Abandoned cart recovery Learn more
  • Heatmap analysis (where people go, look and click on the site)
  • Traffic loss analysis (where do people leave your site?)
  • Customer browsing sessions video recording and analysis to improve ergonomy and how easily people use the site
  • General improvements of the user experience and how easily the buyer can find what he/she is looking for – this can often mean improving the search module of the website, and improving the filtering of the products and of the search results on the site
  • Building loyalty and a returning habit to existing customers – this can often take the form of building a company/marketing asset such as a newsletter subscribers list.

Boost sales on your Magento website.

If it's possible with Magento, we can do it.

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