Magento Commerce Rebranding to Adobe Commerce and Why You Should Care

The pandemic has dramatically driven the demand and growth of eCommerce. As such, it has sped up advancements in eCommerce technology to accommodate the exponentially growing market. This boom has pushed every industry stakeholder, including B2B and B2C merchants, developers, and eCommerce platforms, to up their game or become obsolete.

Magento Commerce is one such brand that has rebranded to feel more in tune with the Adobe brand and Adobe Cloud. The rebranding involves integrating and renaming the brand to Adobe Commerce, aiming to continue providing a frictionless, fulfilling, and engaging consumer online shopping experience.

Adobe Commerce Cloud

Rebranding and Renaming from Magento Commerce to Adobe Commerce

Magento is a free and flexible open-source eCommerce platform. The platform coded using the PHP scripting language by Varien Inc. developers introduced its first enterprise edition in 2009. And after years of soaring high and multiple launches, the platform was acquired by the software giant, Adobe in May 2018.

Adobe recently announced the official rebranding and renaming of the licensed eCommerce products from Magento Commerce and Adobe Commerce Cloud to a single and integrated brand named Adobe Commerce. Adobe Commerce provides a different and more enterprising commerce environment but maintains Magento Open Source branding and support. Besides, Adobe continues to support the Magento Association and dramatically improve digital commerce experiences.

The rebranding has been in the works, considering that in the last three years, Abode has been keen to accelerate the platform’s product roadmap and seamlessly integrate the Magento Commerce platform to the Adobe Experience Cloud. It comes after integrating the product, sales, and marketing teams and synching developer and partner experience efforts. The integration is a plus for Magento users as it consolidates Adobe’s vast portfolio of products and its broad customer scale. The rebranding and renaming signify the continued progress towards developing more exciting features that serve customers across all industries worldwide.

Implications And Reasoning Behind The Rebranding

Adobe Commerce introduces new AI features that enable visual recommendations and intelligence. The rebranded platform also comes with new integrations and multiple solutions to support a commerce experience that serves merchants across numerous channels and geographical implementations.

Adobe is keen to enhance the security, flexibility, intelligence, and scale of the World’s most popular open-source eCommerce platform. And additionally, empower the global digital ecosystem of developers, merchants, and partners to help build on the platform’s core capabilities.

Adobe Commerce versions 2.4.2 p1 and 2.3.7 powered Magento are currently available. These versions vamp up the platform’s security, and 2.3.7 provides in-app guidance and can support the upgraded PHP 7.4.

Adobe Commerce Product Updates

Adobe Commerce allows you to create memorable and engaging online shopping experiences. It incorporates rich, unique features and an unlimited ability to customize your site and include industry-leading third-party integrations.

PWA Studio

PWA studio makes Progressive Web Application development ownership cheaper and faster. It also makes it easier to launch multiple international sites that require multi-currency and multi-language support. PWA Studio enables merchants to use the same cloud hosting for their back-end and storefront.

Consequently, you can create an integrated eCommerce site with increased engagement, conversion rates, and revenue. The latest updates on the PWA Studio include new Venia components with a store switcher drop-down menu to enable consumers to shop from multiple shops easily. The PWA Studio improves merchants’ experience by increasing the payment options to include mega menu support and accept check and money orders.

Integrate Adobe Sign

A signature is a significant feature of B2B and B2C digital commerce processes. An e signature is used to verify legal contracts entered between merchants or between a buyer and merchant. Business owners can use the signatures to streamline the purchase process when completing purchase orders, contracts, service agreements, waivers, warranties, and subscriptions.

Lack of the signature results in some friction and could result in loss of profitable sales. However, Adobe Commerce has integrated Adobe Sign to automate the signing process and support business resilience. The Adobe Sign digital signature for Adobe Commerce is simple, secure, and compliant with specific industry requirements.

It is straightforward to integrate into your Abode Commerce storefront through the Adobe Commerce Admin. It will help to automate workflows further and create faster and more innovative digital business models.

Product Recommendations

Adobe Commerce will use customer data and insights to provide consumers with relevant and personalized product recommendations. The product recommendations are now also available for B2B merchants such that requests are customized to a product line that a specific buyer repeatedly buys.

This is geared toward supporting the complex B2B business structure, boosting client loyalty, and promoting remote purchases while enabling B2B buyers to engage valuable yet under-utilized product features. The capability is made possible by Adobe Sensei that can help customers to spend up to 40% more time on your eCommerce site thanks to personalization.

The feature does all this by automatically analyzing shopper behaviour, conversion factors, and contextual and item popularity across the storefront. The product recommendations engine will soon accommodate different recommendation rules such that you can include different prices depending on varying buyer catalogues.

With less manual input, the product recommendation feature is a valuable asset to monitor campaign performance and boost your ROI. The recommendations can be included on your PWA Studio storefront, and merchants can also preview.

AI-Powered Live Search

The new AI-Powered Live Search feature provides buyers with fast and customized search results. It combines the power of real-time data with Adobe Sensei to produce fast and accurate search results. The AI analyzes every query automatically and spares merchants the agony of writing complex faceting, filtering, and search rules.

It also has back-end reporting capabilities that help merchants understand their buyer’s search activities and boost conversion rates. The feature provides shoppers with multiple categories, search filters, and search-as-you-type results, thus providing them with fast, super relevant, and intelligent results.

The Live Search feature also provides merchants with a flexible developer framework featuring multiple drag and drop tools. Besides, merchants can direct shoppers to particular products using simple and flexible synonyms.

New Financing Solution

Adobe has introduced a new financing solution for merchants looking for capital to scale up their ventures. This comes as a collaboration between Adobe Commerce and Wayflyer, a company that provides credit financing to businesses looking for money to boost inventory or vamp their online marketing efforts.

The new financing option is available as an extension for Magento Open Source and Adobe Commerce merchants. You can use the funds to add inventory during peak online business seasons and invest in interest and demand generation activities, like digital advertising, return and discounted programs.

Merchants can also leverage the loans to upgrade from Magento 1 to the new Adobe Commerce platform. The Wayflyer team offers more than funds as they hold a merchant’s hand and guide them through every step of their business growth journey. You can also utilize the Wayflyer Analytics free tool to provide insights on your digital marketing campaigns and adjust your marketing funds input to maximize profits.

How To Launch Adobe Commerce

Launching a new software platform is not a walk in the park. It involves several imperative steps that determine an online business’s performance and functionality. Thus, launching the new Adobe Commerce software can be daunting for many developers. But it doesn’t need to be because Adobe has a large community of clients and partners, like MageMontreal, sharing the tips and tricks for a successful launch.

Here are a few of the best practices that will ensure a frictionless launch.

  1. Adobe has documented the necessary steps to take pre-launch and curated an exhaustive checklist that you can use to counter-check whether you have fulfilled all testing and configuration requirements and guidelines. It would be best to avoid skipping or rushing through critical steps and allow enough time for each of these critical steps.
  2. Discuss the must-have features of your live eCommerce site with key stakeholders to avoid conflicting expectations and unflattering surprises during the launch.
  3. Ensure your User Acceptance Testing (UAT) plan includes expected business and customer experience results and the features highlighted in your requirements document.
  4. Round up the people to carry out the testing, including in-house teams and a few customers, to uncover potential problems facing the launch.
  5. Test content and functionality. This includes product imagery, SEO-based descriptions, product copy, and advisory copy that often impact the customer’s shopping experience and loyalty to your brand.
  6. Load test your Adobe commerce site to confirm whether it can handle overwhelming traffic and bulk transactions, especially if you are launching during peak periods.
  7. Plan how to resolve bugs and issues that are uncovered during the testing phase.


This article unearths all there is to the Magento Commerce rebranding and renaming. Adobe Commerce wraps more of Adobe’s leading product suite into the Magento platform to provide customers with a better experience and businesses with more value. Mage Montreal is a Magento partner specializing in web design and development. Our developers are equipped with skills to help you make the transition smooth and seamless. Contact us today for cutting-edge e-commerce solutions and help maintain and enhance your site.

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