There are many factors in SEO that contribute to the success of a website. One often overlooked area is metadata optimization, specifically meta description tags. These tags, located in the section of each webpage, play a major role in controlling what searchers see on search engine result pages (SERPs) and can greatly impact click-through rates (CTR). In this article, we will explore the importance of meta descriptions, how to create compelling ones, and the recommended lengths for optimal results.
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