Strategic Planning
Improve your ranking on search engines
Why plan strategically?
With so many different digital marketing possibilities, it can be hard to know where to begin. We will work with you to identify and implement marketing strategies that will be most effective for your business. By gathering data from your current strategies, the competition, analytics, and market research, we will recommend strategies and tactics for every area of your online presence. You can implement these recommendations with your in-house team, or we can do them for you.
Evaluation and recommendations can include the following areas:
- Social media platforms
- Site content
- Email campaigns, newsletters
- Advertising
- Target audiences
- Website design
- Conversion rate optimization
- Opportunities for growth
What is a Customer Persona?
For every ad, email, post, or piece of content you use, ask yourself “Who exactly is this for?”
If you don’t know who your target customers are, you will never be able to create marketing strategies to reach them. ParadoxLabs will develop custom buyer personas based on your current customer base and target audiences.
Personas will include specific details that will allow you to segment customers and focus your marketing strategies, including:
- Background
- Demographics
- Demeanor
- Responsibilities
- Skills
- Communication preferences
- Goals
- Pain points