In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Michael Erickson Facchin about his Amazon PPC software company, Ad Badger. They discuss the early days of the company and Michael’s experience with fundraising. Michael also goes into detail on acquiring customers, optimizing your marketing channels, and making your mark on Amazon. They even share the tips and tools your brand needs to succeed. Check out this episode to hear it all for yourself!