Guillaume Le Tual invites Manish Chowdhary, the CEO and Founder of Cahoot, onto the Ecommerce Wizards Podcast to discuss fulfillment platforms and if they are the right choice for your business. They break down what Cahoot does for their clients and how they stand out from the competition. They then dive into the realities of Amazon, the challenges of the warehouse model, and best practices for B2C brands.
In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Manish Chowdhary, the Founder and CEO of Cahoot, about Amazon’s Buy with Prime button. They talk about how it functions, when it works well, and its inherent dangers. They also touch on the difference between the button and FBA, why Shopify banned it, and if it successfully converts customers.