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Brooke Ihlefeld
How to Market on a Tight Budget With Brooke Ihlefeld of pc/nametag
Podcast

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Brooke Ihlefeld, the Digital Marketing Manager at pc/nametag, to discuss how to improve your digital marketing on a tight budget. They go through the company’s challenges during the pandemic and how they found new ways to market with limited resources. Brooke also gives her advice on topics such as quality over quantity, turning your business into a thought leader, and how to adapt products quickly.

May 26, 2022 Read more
Evan Padgett
Why the Subscription Model Is So Effective With Evan Padgett of Stealth Venture Labs
Podcast

Guillaume Le Tual sits down with Evan Padgett, the COO of Stealth Venture Labs, to discuss subscription models and how to make them work. They dive deep into marketing and funding, talking about the necessary cash flow that most companies need. They then go into a variety of topics including recent supply chain issues, good unit economics, and compelling value propositions. Hear all of this and much more on this episode of the Ecommerce Wizards Podcast.

May 19, 2022 Read more
Ciara Stockeland
How to Grow and Franchise Your Boutique Business With Ciara Stockeland of The Boutique Workshop
Podcast

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual interviews Ciara Stockeland, the Founder of The Boutique Workshop, to discuss how to make your boutique business thrive. They start with her own story of entrepreneurship and the lessons she learned while franchising. They then dive into more specific topics, including product sourcing, scaling, and developing relationships. Stay tuned to hear all this and more!

April 14, 2022 Read more
Mitchell Callahan
What Kind of Ecommerce Platform Is Best? With Mitchell Callahan of Saucal
Podcast

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual sits down with Mitchell Callahan, the CEO and Co-founder of Saucal, to discuss what makes an ecommerce platform successful. Together, they go through the many different options and distinct features of each style and platform. They then go on to talk about topics such as open source software, focusing on frontend versus backend, and the complex future of cryptocurrency. Check it out to hear all this and much more!

April 7, 2022 Read more
Valentin Radu
How to Optimize Your Entrepreneurial Mindset With Valentin Radu of Omniconvert
Podcast

Guillaume Le Tual interviews Valentin Radu, the CEO and Founder of Omniconvert, to talk about changing your entrepreneurial mindset. They discuss how to learn from your past mistakes and what it means to optimize your outlook on business. They also touch on different ways to learn as an entrepreneur, the outdated ecommerce growth formula, and why you should focus on customer lifetime value. Find out more by listening to this episode of the Ecommerce Wizards Podcast.

March 31, 2022 Read more
Michael Rubino
Updates About Magento’s Transition to Adobe Commerce With Michael Rubino of Adobe
Podcast

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Michael Rubino, a Lead UX Designer at Adobe, about Magento’s transition to Adobe Commerce and what’s happening on the ground floor. The two go over the three clouds within Adobe and how they work together. They also discuss the changes with the platform, how to submit feedback, and the integration of new features. Stay tuned for more!

March 17, 2022 Read more
Guillaume Le Tual
Year in Review
Podcast

In this episode of the Ecommerce Wizards Podcast, Dr. Jeremy Weisz of Rise25 sits down with Guillaume Le Tual to discuss his wisdom-filled year of podcasting. They go episode by episode and break down the expert guests, the main ideas and lessons shared, and how they come together to highlight a few universal principles in ecommerce. Tune in to hear the full list and check out the podcast for new interviews!

March 3, 2022 Read more
Nick Sonnenberg
How to Help Your Team Be More Productive With Nick Sonnenberg of Leverage
Podcast

Guillaume Le Tual invites Nick Sonnenberg, the CEO and Founder of Leverage, onto the Ecommerce Wizards Podcast to discuss business efficiency and how to help your team be more productive. They talk about the small cracks in your company that can easily be fixed to keep your team focused. They also go into the resources, tips, and strategies you need to create a more efficient workplace. Tune in to hear all this and more!

December 16, 2021 Read more
Robert Murray
Ways to Differentiate Your Ecommerce Business With Robert Murray of Intrigue
Podcast

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual interviews Robert Murray, the Founder and CEO of Intrigue, to discuss how companies can rise above the rest through differentiation and strategy. They go over the differences between marketing tactics and strategy and talk about leveraging the ecommerce space for your business. They also touch on finding the right talent for your team and how to motivate them to apply. Check out this episode for all this and more!

December 9, 2021 Read more
Michael Erickson Facchin
How to Build a Successful Software Start-Up With Michael Erickson Facchin of Ad Badger
Podcast

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Michael Erickson Facchin about his Amazon PPC software company, Ad Badger. They discuss the early days of the company and Michael’s experience with fundraising. Michael also goes into detail on acquiring customers, optimizing your marketing channels, and making your mark on Amazon. They even share the tips and tools your brand needs to succeed. Check out this episode to hear it all for yourself!

December 2, 2021 Read more
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