The subscription model has skyrocketed over the past decade, and there are several advantages to implementing the model for an ecommerce brand. With such a low barrier to entry for most people, it can be hard to resist the allure of a budget-friendly monthly rate. Businesses of all kinds are trying out subscriptions, but many are finding out that it’s not as easy as it may seem. All of those advantages come with difficulties, and if you don’t know how to navigate them, it can paralyze your model from the start.
Evan Padgett knows this better than most with 20 years of experience in subscription commerce. He has helped companies both large and small navigate marketing, funding, brand development, and everything in between. He knows the multitude of factors that can lead a subscription model to success — and he’s here to share his insights.
Guillaume Le Tual sits down with Evan Padgett, the COO of Stealth Venture Labs, to discuss subscription models and how to make them work. They dive deep into marketing and funding, talking about the necessary cash flow that most companies need. They then go into a variety of topics including recent supply chain issues, good unit economics, and compelling value propositions. Hear all of this and much more on this episode of the Ecommerce Wizards Podcast.
Evan Padgett is a subscription commerce expert with nearly 20 years of experience under his belt. He is the COO of Stealth Venture Labs, having started as a General Manager and Partner. He also works as a consultant to help businesses grow their marketing, define their brand, and strengthen their investment strategy. He developed his skills in leadership and data analysis while working with companies like Intelligent Beauty and JustFab Inc.
The Ecommerce Wizards Podcast is hosted by Guillaume Le Tual, CEO of MageMontreal. Watch more episodes on our YouTube channel.
