Are you struggling to convert traffic into leads? Do you notice prospective customers browsing your website and then leaving without making a purchase?
The most important step for any ecommerce brand is to convert their leads. Even generating incredible traffic is not enough if customers never check out. One effective solution is the buy now/pay later model. This offers customers the ability to buy more expensive items without relying on their own credit or immediate funds. Ecommerce businesses have seen increases in their conversions without getting locked into difficult contracts. So how does it work in practice?
In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual speaks with Jacob Springer, the Senior Account Executive of Canadian Expansion at Sezzle, to discuss the company’s approach to the buy now/pay later model. They dive into the tangible benefits of the model, how it’s taking off in North America, and why Sezzle doesn’t utilize vendor contracts. They also touch on why Sezzle works well for particular customers and brands. Stay tuned for more!
Jacob Springer is the Senior Account Executive for Canadian Expansion at Sezzle, a certified B Corp that offers financial education and payment options without interest. He is a sales expert with extensive experience in driving growth in industries such as eCommerce, retail, and financial technology.
With a focus on customer experience, trend forecasting, and B2B solution selling, Jacob aids in strategic direction, increasing market share, and catering to changing consumer trends.
The Ecommerce Wizards Podcast is hosted by Guillaume Le Tual, CEO of MageMontreal. Watch more episodes on our YouTube channel.
