March 2, 2024 Read more
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Guillaume Le Tual again joins Matt Putra, a Fractional CFO at EightX, to discuss CCC in-depth and what ecommerce businesses should improve about their process. They dive into the four steps Matt suggests for brands, why the subject matters so much, and how even small changes can make massive differences. They also go through inventory pricing and adding more value on the back end.
August 25, 2023 Read more
In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual speaks with Matt Putra, a Fractional CFO at EightX, about properly structuring your finances as an ecommerce company. They discuss the best loans, properly using a line of credit, how to handle inventory spikes, and keeping money for continual growth. Matt also talks about how to handle yourself when approaching lenders.
June 1, 2023 Read more
In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual sits down with Paul Rafelson, Partner at Rafelson Law, to talk about selling an ecommerce or Amazon seller business. They go through the entire process, including appropriate expectations, how much you should receive upfront, considering economies of scale, and the legalities involved in selling your business.
May 25, 2023 Read more
In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Brent O’Brien, Senior Ecommerce Manager at Pactimo, to discuss his approach to acquiring customers and improving sales. They touch on the company’s best strategies, average order value, maximizing the checkout process, and how to use free trials of apps to your advantage.
May 17, 2023 Read more
In this episode of Ecommerce Wizards Podcast, Guillaume Le Tual invites Tom Kulzer, the Founder and CEO of AWeber, back onto the show to talk about how he nurtured his startup. They touch on the early days, how Tom cultivated his initial audience, and how he established customers. The two also discuss the potential pitfalls of a budding business and finding people to grow with the company.
May 11, 2023 Read more
In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Tony Kattukaran, the Founder and CEO of Tagalys, about how to improve your merchandising, touching on the importance of the process and what should be prioritized for ecommerce storefronts. They also give practical advice on when to recommend products, show out-of-stock merchandise, and use AI technology.
May 4, 2023 Read more
On this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Tyler Sperry, the Director of E-commerce and Affiliates for America’s Test Kitchen, to discuss his experience with Adobe Commerce. Tyler touches on the company’s first platform, why they changed to Adobe, and some of their experiences with it. They also offer advice to those considering making a transition.
April 29, 2023 Read more