MageMontreal – Selling an Ecommerce Business: Valuation, Deal Structure, and Legal Pitfalls To Avoid

Selling an Ecommerce Business: Valuation, Deal Structure, and Legal Pitfalls To Avoid

Google Podcast

Paul Rafelson

Paul Rafelson is a Partner at Rafelson Law Firm, which focuses exclusively on ecommerce business concerns. With over 15 years of experience, he has in-depth knowledge of tax, litigation, and M&A legal matters and is regularly cited by the press when it comes to Amazon and ecommerce. The House Antitrust Committee used him as a primary resource in its report on Amazon’s business practices.


Before his private practice, Paul worked as an in-house attorney at Microsoft, Walmart, and General Electric. He is also a professor at Pace University School of Law in New York, where he teaches constitutional law on state taxation.

Here’s a glimpse of what you’ll learn:

  • What to know about selling to Amazon aggregators
  • Considering economies of scale when buying businesses
  • The best way to navigate offers when buying or selling companies
  • Diversification and how the Amazon market has changed
  • The importance of legal counsel when closing deals
  • What return to expect when selling your business
  • Buying assets versus buying shares
  • The complex issue of taxes when purchasing a company

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In this episode of the Ecommerce Wizards Podcast

Most of the advice available for ecommerce businesses centers around building and growing the company. However, questions for entrepreneurs interested in selling and exiting remain, including what’s a fair price and what issues deserve special attention.


As an experienced ecommerce attorney, Paul Rafelson has extensive knowledge in the complex world of mergers and acquisitions. With many moving parts, the process of selling your business and having a successful exit needs special attention. Paul knows that having someone to help you navigate these matters is essential, especially for Amazon sellers. Having legal counsel at your side will help prevent a deal from going sideways and ensure you get the best return possible.


In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual sits down with Paul Rafelson, Partner at Rafelson Law, to talk about selling an ecommerce or Amazon seller business. They go through the entire process, including appropriate expectations, how much you should receive upfront, considering economies of scale, and the legalities involved in selling your business.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is brought to you by MageMontreal.


MageMontreal is a Magento-certified ecommerce agency based in Montreal, Canada. MageMontreal specializes in and works exclusively with the Adobe Magento ecommerce platform, and is among only a handful of certified Adobe Magento companies in Canada.


Why Magento? Mage Montreal wholeheartedly believes that Magento is the best open source ecommerce platform on the market–whether you are looking to tweak your current website or build an entirely new website from scratch.


MageMontreal offers a wide range of services, including Magento website design and development, Magento maintenance and support, integration of Magento with third-party software, and so much more! They have been creating and maintaining top-notch ecommerce stores for over a decade — so you know you can trust their robust expertise, involved support, and efficient methodology.


So, if your business wants to create a powerful ecommerce store that will boost sales, move dormant inventory to free up cash reserves, or automate business processes to gain efficiency and reduce human processing errors, MageMontreal is here to help!


What are you waiting for? Contact MageMontreal today! Visit or call 450.628.0690 to chat with the MageMontreal team about creating your dream ecommerce store and transforming your business.

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