Guillaume Le Tual interviews Steve Chou, the Founder of My Wife Quit Her Job, to discuss how to successfully transition from brick and mortar to ecommerce. Together, they go over strategies for expanding your business online, the best channels to market in, and why high barriers to entry can be effective. They also share the common pitfalls for new ecommerce brands and how to avoid them. Find out more on this episode of the Ecommerce Wizards Podcast.
Guillaume Le Tual
In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual interviews Mike Jackness, the CEO and President of Terran, to discuss his perspective on starting and running a new e-commerce brand. They go over Mike’s storied experience as an entrepreneur and how he manages his current companies through Terran. They also talk about the difficulties of duplicating success, what to know about your margins, and how to construct effective funnels. Stay tuned to hear it all for yourself!
Guillaume Le Tual invites Tivan Amour, CEO of Tone, to discuss why SMS marketing may be an unexplored tool for your ecommerce brand. The two go over how text messages work and the unique benefits over other forms of marketing. They also discuss a host of topics, including discounts, where ecommerce is heading, and why having your own app may not be as great as it once was. Hear it all for yourself on this episode of the Ecommerce Wizards Podcast.
In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual sits down with Neil Twa, the CEO of Voltage Digital Marketing, to discuss what to sell on Amazon and how to sell it. They go over the process of finding gaps in the marketplace and explain the key to boosting your profit margins. Neil also shares his digital marketing advice to Amazon sellers, including how to generate traffic and effectively dominate your market. Stay tuned to hear all this and more!
Guillaume Le Tual hosts Shawn Johal, the CEO of Elevation Leaders, to talk about his pillars for effectively scaling an e-commerce business. The two discuss which metrics to track for team success, how to hire the right people for the job, and the importance of setting SMART goals for your company. They also dive into Shawn’s process and break down how each pillar can transform your business’ growth. Learn these tips and more on this episode of the Ecommerce Wizards Podcast.
On this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual sits down with Caspar Hardholt, the Founder and CEO of Alumio, to discuss how to pull off a successful e-commerce integration. Caspar discusses a host of integration topics, including the pros and cons of agile frameworks, how to prevent scope creep, and the importance of team planning. He also talks about how to strike a balance between budget and deadlines when things get difficult. Stay tuned!
Guillaume Le Tual sits down with Vinnie Fisher, the CEO and Co-founder of Fully Accountable, to discuss his stories and advice on scaling a business to eight figures. The two go over the importance of proper accounting for e-commerce brands. They also dive into the different stages of company growth, how to increase profit margins, and the value of staying focused on the challenges of each day. Find out more on this episode of the Ecommerce Wizards Podcast.
On this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual hosts Michael Potters, the Enterprise Partner Manager at Gorgias, to talk about improving customer service and support as an e-commerce brand. Michael talks about his startup, Parachute Coffee, and how it was able to grow in a competitive market. He also discusses topics like SMS marketing, limiting your product selection, and how to properly exit a business. Stay tuned.
Guillaume Le Tual interviews Chris “Mercer” Mercer, the Co-founder of MeasurementMarketing.io, to find out his steps to measuring and understanding data in e-commerce. Together, they go through the three core principles for marketing and how to apply them to your business. Mercer also goes over the common mistakes he sees in the field, the most important metrics to follow, and how to properly forecast sales. Find out more by checking out this episode of the Ecommerce Wizards Podcast.
In this episode of the Ecommerce Wizards Podcast, Steven Pope, the Founder of My Amazon Guy, sits down with Guillaume Le Tual to discuss how to generate organic traffic for both e-commerce websites and Amazon stores. Steven reveals the number one improvement brands can make for their websites and shares his step-by-step SEO strategy. He also talks about the multiple phases of SEO, how to target micro-demographics, and what you can do to succeed as a smaller business. Stay tuned for more.