Black Friday and Cyber Monday are among the most crucial days for ecommerce brands. The competition is fierce as digital marketing reaches a fever pitch in November. With so many companies fighting for a limited number of customers, how can your marketing stand out from the rest?
Jacob Anson has found success for his clients through SMS and email marketing. His approach is not only effective but is also distinct from the endless stream of advertisements. He knows how important the holiday season is for businesses, and today, he tells you how to get the most out of your marketing.
In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks to Jacob Anson, the Co-founder of AgencyJR, about SMS and email marketing for Black Friday. The two go through how to build a client list, why you should invest in pre-existing customers, and the keys to an excellent email marketing strategy during the holidays!
Jacob Anson is the Co-founder of AgencyJR, a marketing agency that generates additional revenue through better email marketing. Across the life of the agency, they have generated over 30 million in email and SMS marketing sales with over 70 clients. Jacob is also a brand specialist for Frozen Ventures, LLC and has become adept at ecommerce marketing.
The Ecommerce Wizards Podcast is hosted by Guillaume Le Tual, CEO of MageMontreal. Watch more episodes on our YouTube channel.
