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Matt Putra
Why Shortening the Cash Conversion Cycle is Crucial With Matt Putra

Guillaume Le Tual again joins Matt Putra, a Fractional CFO at EightX, to discuss CCC in-depth and what ecommerce businesses should improve about their process. They dive into the four steps Matt suggests for brands, why the subject matters so much, and how even small changes can make massive differences. They also go through inventory pricing and adding more value on the back end.

Matt Putra
How to Financially Structure Your Ecommerce Business With Matt Putra

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual speaks with Matt Putra, a Fractional CFO at EightX, about properly structuring your finances as an ecommerce company. They discuss the best loans, properly using a line of credit, how to handle inventory spikes, and keeping money for continual growth. Matt also talks about how to handle yourself when approaching lenders.

Tom Kulzer
How to Grow and Thrive as a SaaS Startup With Tom Kulzer, CEO of AWeber

In this episode of Ecommerce Wizards Podcast, Guillaume Le Tual invites Tom Kulzer, the Founder and CEO of AWeber, back onto the show to talk about how he nurtured his startup. They touch on the early days, how Tom cultivated his initial audience, and how he established customers. The two also discuss the potential pitfalls of a budding business and finding people to grow with the company.

Antony Kattukaran
How To Optimize Merchandising for Your Ecommerce Store With Antony Kattukaran of Tagalys

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Tony Kattukaran, the Founder and CEO of Tagalys, about how to improve your merchandising, touching on the importance of the process and what should be prioritized for ecommerce storefronts. They also give practical advice on when to recommend products, show out-of-stock merchandise, and use AI technology.

Tyler Sperry
The Good, the Bad, and the Honest Truth About Adobe Commerce With Tyler Sperry

On this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Tyler Sperry, the Director of E-commerce and Affiliates for America’s Test Kitchen, to discuss his experience with Adobe Commerce. Tyler touches on the company’s first platform, why they changed to Adobe, and some of their experiences with it. They also offer advice to those considering making a transition.

Reinis Krumins
5 Common Email Marketing Mistakes With Reinis Krumins of AgencyJR

In this episode of the Ecommerce Wizards Podcast, Reinis Krumins returns to talk about the five biggest email marketing mistakes companies make. He and Guillaume discuss the importance of email structuring, segmentation, using TikTok, and getting more out of repeat customers. They also touch on brand consistency and how it applies to emails.

Reinis Krumins
Email Marketing Optimization for Ecommerce Stores With Reinis Krumins of AgencyJR

Guillaume Le Tual interviews Reinis Krumins, the Co-founder of AgencyJR, to discuss a better way of using email marketing. They talk about how to bring in and keep customers, Black Friday emails, and product launches. The two also talk over the experience you can only get when working with established brands. Hear the rest on this episode of the Ecommerce Wizards Podcast.

Chase Insogna
Wealth-Building & Tax Saving Strategies for Ecommerce Store Owners and Entrepreneurs in USA & Canada

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual has an informative conversation with Chase Insogna, the President of Insogna CPA, about wealth management and tax-saving strategies. They talk about various topics such as C Corps versus S Corps, forecasting and planning cash flow, and forming a financial safety net. The two also talk about personal finance tips for business owners at each stage of growth.

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