Email marketing is an often misused tool. For many people, emails feel stiff and forced and lack helpful information or offer them anything they truly want. How can ecommerce brands use email marketing to engage customers and boost their lifetime value?
AWeber is an agency that helps small businesses connect with their clients and communicate more effectively through emails. Their version of email marketing is far more organic, inviting, and effective than many other simple solutions. The result is a vital marketing tool that will exceed expectations. So what do you need to know to get started?
In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual invites Tom Kulzer, the CEO and Founder of AWeber, to break down the essentials of email marketing for ecommerce businesses. Tom walks through the most common mistakes and the small tweaks that can lead to huge improvements. They also address the terms of service for email platforms, selling to other businesses, and the best ways to collect new subscribers.
Tom Kulzer is the CEO and Founder of AWeber, a company he started in 1998 to guide small businesses in fostering more engaging customer relationships and designing effective email marketing. Tom grew the company from zero to 300,000 clients through his unique take on market strategy and team building. Due to his dedication to building a thriving and unique workplace culture, AWeber has been voted one of Pennsylvania’s Best Places to Work 10 years in a row.
The Ecommerce Wizards Podcast is hosted by Guillaume Le Tual, CEO of MageMontreal. Watch more episodes on our YouTube channel.
