Podcast
/
Episode

How to Scale Your Ecommerce Business with Shawn Johal of Elevation Leaders

Shawn Johal is an entrepreneur, workshop leader, and business growth coach. In 2019, he launched his coaching practice, Elevation Leaders, where he works with companies generating anywhere from $5 million to $200 million in revenue.
  • September 22, 2021
  • The eCommerce Wizards Podcast
Episode notes

In this episode

What is the secret to scaling a business? Some companies make the process look easy, but it rarely is. There’s a lot that goes into effective growth, and even the most successful brands can struggle along the way.

According to business coach Shawn Johal, scaling an e-commerce business takes experience, strategy, and time. While there is no silver bullet, there are steps that every business can take to reliably grow. That’s why Shawn has simplified his approach to four pillars of successful growth. His techniques have worked for companies of all shapes and sizes, and now he’s here to explain how you can make them work for you.

Guillaume Le Tual hosts Shawn Johal, the CEO of Elevation Leaders, to talk about his pillars for effectively scaling an e-commerce business. The two discuss which metrics to track for team success, how to hire the right people for the job, and the importance of setting SMART goals for your company. They also dive into Shawn’s process and break down how each pillar can transform your business’ growth. Learn these tips and more on this episode of the Ecommerce Wizards Podcast.

What you’ll learn

  • Shawn Johal’s journey from studying filmmaking to building a business
  • The number one lesson Shawn learned from scaling his business to eight figures
  • Important metrics to measure for team success
  • Refining your hiring system to attract the right candidates
  • The value of recognizing and supporting your A players
  • Shawn’s tips for creating a “big hairy audacious goal” for your business
  • How viable are memberships for e-commerce brands?
  • The key to successfully executing your business strategy
  • Improving your systems and technology to keep up with the competition
  • Shawn talks about accountability and how to keep your employees on track

About Shawn Johal

Shawn Johal is an entrepreneur, workshop leader, and business growth coach. In 2019, he launched his coaching practice, Elevation Leaders, where he works with companies generating anywhere from $5 million to $200 million in revenue.

Shawn is also the Co-founder of DALS Lighting, a manufacturer of LED lighting solutions. Under his leadership, the company grew its revenue three times over and established a world-class workplace. Additionally, he is the Director on the Board for the Champions for Life Foundation, an Accelerator Coach for Entrepreneurs’ Organization, and an international best-selling author.

The Ecommerce Wizards Podcast is hosted by Guillaume Le Tual, CEO of MageMontreal. Watch more episodes on our YouTube channel.

The Ecommerce Wizards Podcast
Hosted by Guillaume Le Tual
CEO of MageMontreal. Candid conversations with founders, operators and specialists building modern ecommerce on Adobe Commerce, Magento, Shopify, BigCommerce and WooCommerce.
Browse all episodes →
Keep listening

More episodes

View all episodes →

How e-commerce businesses can boost cash flow by shortening their cash conversion cycle

  • Jun 6, 2023
  • The eCommerce Wizards Podcast
Matt Putra is an experienced fractional CFO and the founder of EightX, specializing in financial strategy and cash flow optimization for e-commerce businesses. He helps online store owners increase profitability by streamlining their financial processes and improving cash management.

How to Financially Structure Your Ecommerce Business With Matt Putra

  • May 30, 2023
  • The eCommerce Wizards Podcast
Matt Putra is an experienced financial executive with a long career spent with small businesses and conducting long-term forecasting for ecommerce brands. He is a Fractional CFO for EightX, a company specializing in predicting the pattern, future, and profit for businesses in any industry.

Selling your Amazon business? Key insights from attorney Paul Rafelson

  • May 23, 2023
  • The eCommerce Wizards Podcast
Paul Rafelson is an experienced attorney specializing in e-commerce law and mergers and acquisitions. He's the founder of Rafelson Law Firm and Seller Basics, where he helps Amazon and e-commerce entrepreneurs successfully navigate complex legal landscapes, ensuring secure and profitable business exits.
BlobOrange abstract shape
Businessman celebrating a win in front of his laptop

Ready to fix the problems holding your store back?

Book your free discovery call to see how we can build or optimize your eCommerce store and drive your growth.
© 2026 MageMontreal. All rights reserved. Law 25.