For growing e-commerce businesses, your data is your best untapped resource. Like a glimpse under the hood of a car, tracking your data can help you solve problems you didn’t know you had or optimize functions you hadn’t considered before. Because of this, effectively utilizing data can give you that much-needed edge in the competitive online marketplace.
As the Co-founder and Chief Growth Officer of Praxis Metrics, AJ Yager knows firsthand the power of data for growing and scaling a business. While growing Praxis Metrics, he tracked data that helped him not only improve the lifetime value of his customers, but also boost the overall happiness of his remote team. Now, he’s on a mission to help other e-commerce companies utilize their data to transform their businesses.
On this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual interviews AJ Yager, the Co-founder and Chief Growth Officer of Praxis Metrics, about how data can be transformed into profit. They talk about how to use data to scale your business, the importance of tracking lifetime value metrics, and the common pitfalls companies face when tracking data. AJ also breaks down his strategies for building a remote team and culture that thrives from afar. Stay tuned!
AJ Yager is a serial entrepreneur, speaker, and best-selling author. He is the Co-founder and Chief Growth Officer of Praxis Metrics, a company that helps e-commerce brands increase profits and drive change through data. AJ is also the Founder of Yager Media Group, a direct response digital marketing agency that specializes in conversion optimization, funnel building, and overall traffic conversion.
In addition to this, AJ hosts the DataRich Podcast where he helps companies turn their data into growth. Throughout his career, he has worked with a number of successful organizations and has been featured by Inc. Magazine, CNN, and more.
The Ecommerce Wizards Podcast is hosted by Guillaume Le Tual, CEO of MageMontreal. Watch more episodes on our YouTube channel.
