Strategies for a Successful eCommerce Gated Launch

Jordan WestJordan West is an ecommerce investor and the Founder and CEO of Mindful Marketing, an agency that helps scale brands, stores, and makers using paid marketing. Jordan is also the Co-owner of Little & Lively, a children’s clothing company, and the Co-host of the marketing podcast, Secrets To Scaling Your Ecommerce Bran‪d. ‬

Jordan got his start in marketing at age 22 when he bought a Taco Del Mar chain restaurant. After selling the store five years later, he started Little & Lively with his wife Carmen, growing it from a small home operation to a leading brand in Canada.

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Here’s a glimpse of what you’ll learn:

  • Jordan West gives some background on his baby clothing brand, Little & Lively
  • How to create buzz online for a gated launch using VIP groups and SMS lists
  • Preparing your website and inventory for launches and flash sales
  • The power of two-way conversations between brands and customers
  • How to grow your web presence as a new business
  • Jordan’s tips for scaling your ecommerce business from zero to a million dollars a year in revenue

In this episode…

It’s hard enough to grow a customer base as a business, but growing a community is even harder. A community of loyal customers can make the difference between a trusted, successful brand and just another company. But, with so much competition in the ecommerce and marketing space, it can seem impossible to create these organic connections and dedicated fans for your business.

However, Jordan West, the Founder and CEO of Mindful Marketing, has unlocked the secret to building and profiting from communities of customers. By creating dedicated VIP groups and SMS lists, Jordan has been able to achieve massive success with his gated launches and other digital marketing techniques. Now, he wants to help other ecommerce business owners do the same.

In this episode of the Ecommerce Wizards Podcast, Jordan West, the Founder of Mindful Marketing and Co-owner of Little & Lively, joins Guillaume Le Tual to discuss his strategies for generating massive revenue without spending money on ads. Jordan shares the digital marketing techniques behind his successful gated launches and reveals how he develops loyal consumers for his brand. He also explains how Mindful Marketing is rethinking the way advertising is done in ecommerce. Stay tuned.

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Sponsor for this episode…

This episode is brought to you by MageMontreal.

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