Generating Traffic to Your Ecommerce Business With Steven Pope of My Amazon Guy

In this episode

How do you generate unique, organic traffic for your products? SEO continues to be one of the most difficult components of running an e-commerce business. Tried-and-true tactics of the past are now less effective, leaving many brands in the dark. But, there’s one thing that is certain: Google values content that is relevant and engaging. Because of this, crafting quality content to drive customers to is the only true way to get ahead. This is where Steven Pope, the Founder of My Amazon Guy, comes in.

My Amazon Guy is a full-service agency for Amazon and e-commerce brand owners. With his experience growing the agency and working as an e-commerce and digital marketing manager for other brands, Steven has sharpened his SEO expertise. He believes brands should have both an Amazon store and a personal website — and he’s here to share his strategies for how to effectively drive traffic to both.

In this episode of the Ecommerce Wizards Podcast, Steven Pope, the Founder of My Amazon Guy, sits down with Guillaume Le Tual to discuss how to generate organic traffic for both e-commerce websites and Amazon stores. Steven reveals the number one improvement brands can make for their websites and shares his step-by-step SEO strategy. He also talks about the multiple phases of SEO, how to target micro-demographics, and what you can do to succeed as a smaller business. Stay tuned for more.

What you’ll learn

• Steven Pope explains why you should have both an Amazon store and a website
• Diverting Amazon traffic to your e-commerce website
• How does packaging impact the customer experience?
• The number one improvement you can make for your website ranking
• Steven shares the phases of SEO and how to leverage them for your website
• The importance of finding and creating content for your micro-demographic
• How to strategize your SEO as a smaller business
• Generating traffic for both your Amazon store and your website

About Steven Pope

Steven Pope is the Founder of My Amazon Guy, a full-service Amazon agency with more than 160 clients. As Founder, Steven helps clients grow through onsite and offsite channels, including SEO, SEM, and social media. Steven has also worked for multiple product brands and served as the Digital Marketing Manager for APMEX, Inc., which achieved 10 million additional website visits under his direction.

Outside of work, Steven is a chess enthusiast and a proud Eagle Scout. He also currently volunteers with The Church of Jesus Christ of Latter-day Saints as an instructor, executive secretary, and Sunday school president.

The Ecommerce Wizards Podcast is hosted by Guillaume Le Tual, CEO of MageMontreal. Watch more episodes on our YouTube channel.