The hard truth of Amazon is that there is no “secret sauce.” While many gurus have advertised a single strategy for success, the reality is far more complicated. Amazon is a dense marketplace that keeps its cards close to its chest. Plenty of experts claim they have the answers, but few are able to prove it with data. So, how exactly do you succeed as a seller on the Amazon platform?
Seller Labs’ international team works with thousands of Amazon sellers every day. They offer product revenue optimization and advertising management that help companies stand out from the endless competition. More specifically, Jeff Cohen, the Vice President of Marketing at Seller Labs, has mastered the ins and outs of building a brand’s presence on the Amazon platform. So, what are Jeff’s recommendations for new Amazon sellers?
In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual interviews Jeff Cohen, the Vice President of Marketing for Seller Labs, about his advice to brands looking to sell on Amazon. Jeff reviews every step of the Amazon process, from managing inventory to optimizing advertising. He also explains some of the common pitfalls that brands face on the platform and how to overcome them. Find out more by checking out this episode!
Jeff Cohen is a brand entrepreneur and the Vice President of Marketing at Seller Labs. Seller Labs offers Amazon seller software designed to increase profits and drive growth. The company’s services encompass Amazon advertising, customer review optimization, SEO, and more.
Jeff joined Seller Labs back in 2014 and has since helped the company become a leading revenue optimization platform. Before this, he spearheaded the launch lifecycle of both CampusBooks.com and Textbooks.com. Throughout his career, he has become an authority on Amazon, e-commerce, and digital marketing.
The Ecommerce Wizards Podcast is hosted by Guillaume Le Tual, CEO of MageMontreal. Watch more episodes on our YouTube channel.
