How to Measure and Maximize Your Data with Chris Mercer of MeasurementMarketing.io

In this episode

It’s hard enough to collect data accurately, but how do you read it once you have it? E-commerce businesses are fully reliant on this feedback to make educated decisions in their marketing. Being able to measure it and utilize it is what separates successful businesses from struggling ones. Using services for this process can give your brand a leg up, but which services are worth the investment?

MeasurementMarketing.io works hard to earn the trust of its clients. The team is made up of professionals who know how to make sense of all the numbers and deliver the powerful information you need to move forward. Their Co-founder, Chris Mercer, started the company in 2011 and has accumulated a decade’s worth of knowledge from his hands-on consulting. He has developed a unique approach to marketing, which he’s happy to explain for those who truly want to know their numbers.

Guillaume Le Tual interviews Chris “Mercer” Mercer, the Co-founder of MeasurementMarketing.io, to find out his steps to measuring and understanding data in e-commerce. Together, they go through the three core principles for marketing and how to apply them to your business. Mercer also goes over the common mistakes he sees in the field, the most important metrics to follow, and how to properly forecast sales. Find out more by checking out this episode of the Ecommerce Wizards Podcast.

What you’ll learn

• How Chris “Mercer” Mercer of MeasurementMarketing.io became an expert in marketing
• The three key steps for measuring your marketing
• What are the frequent mistakes you should avoid in marketing?
• Knowing how to read and use your data properly
• Effectively forecasting sales a year in the future
• Small adjustments that make huge improvements in your marketing
• How many customers should be following through with their purchases?
• Advice on product details pages for new e-commerce brands
• Which tools are best for collecting data and tracking behavior?
• The key metrics to measure for e-commerce stores

About Chris Mercer

Chris “Mercer” Mercer, Co-founder of MeasurementMarketing.io, is an in-demand measurement marketing expert. Mercer and his team have been helping marketers, marketing teams, and agencies evaluate their work, so they know how to adapt and improve. They create practical dashboards and pull actionable insights to begin forecasting and optimizing future results. In short, Mercer helps marketers measure their marketing, so they know what’s working and what’s not.

Mercer spends countless hours reading, practicing, adjusting, and innovating to improve his skill set. He has a knack for teaching and is known for simplifying even the most complex ideas for his audience. He can be found speaking at conferences and events such as Traffic & Conversion, Social Media Marketing World, and TravelCon.

The Ecommerce Wizards Podcast is hosted by Guillaume Le Tual, CEO of MageMontreal. Watch more episodes on our YouTube channel.