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How Effective Is SMS Marketing With Tivan Amour of Tone?

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Tivan Amour is a serial entrepreneur, leader, and SMS expert. He is the CEO of Tone, which was acquired by Attentive in 2021. Both work as SMS marketing solutions designed to increase revenue for ecommerce brands. Now Tivan serves as the General Manager and Conversational for Attentive. His last business, Fortified Bicycle, was acquired in 2019 after six years of continued growth. He also served in the past as a FedEx board member and a student entrepreneur mentor at BUILD.

Tivan Amour

Here’s a glimpse of what you’ll learn:

  • Tivan Amour’s journey from bicycle entrepreneur to SMS marketer
  • The best gameplan for text message marketing
  • What are the specific tactics that yield better conversions?
  • Knowing when the best time to use a discount
  • Where Tivan is heading in the future with Tone
  • Making an impression through relationships in marketing
  • The common attributes of successful ecommerce entrepreneurs
  • How is ecommerce evolving over the next five years?
  • Why ecommerce apps may not be effective in the future

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In this episode of the Ecommerce Wizards Podcast

SMS marketing can sometimes feel like a relic from a different era. After all, most people focus more on apps and websites than text messages in today’s age. The truth, however, is that SMS marketing can be more effective than ever. Not only are people using their phones at greater rates than in the past, but they are valuing companies that reach out. A genuine relationship between you and the customer is becoming the essential piece of marketing.

 

This is the viewpoint of Tivan Amour, a serial entrepreneur who has seen how effective SMS marketing can be firsthand. His first business found success when he started implementing text messages for abandoned carts. After that, he founded his own SMS marketing company called Tone in 2017, which was then bought out by Attentive. If anyone knows the power of text messages, it’s him.

 

Guillaume Le Tual invites Tivan Amour, CEO of Tone, to discuss why SMS marketing may be an unexplored tool for your ecommerce brand. The two go over how text messages work and the unique benefits over other forms of marketing. They also discuss a host of topics, including discounts, where ecommerce is heading, and why having your own app may not be as great as it once was. Hear it all for yourself on this episode of the Ecommerce Wizards Podcast.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is brought to you by MageMontreal.

 

MageMontreal is a Magento-certified ecommerce agency based in Montreal, Canada. MageMontreal specializes in and works exclusively with the Adobe Magento ecommerce platform, and is among only a handful of certified Adobe Magento companies in Canada.

 

Why Magento? Mage Montreal wholeheartedly believes that Magento is the best open source ecommerce platform on the market–whether you are looking to tweak your current website or build an entirely new website from scratch.

 

MageMontreal offers a wide range of services, including Magento website design and development, Magento maintenance and support, integration of Magento with third-party software, and so much more! They have been creating and maintaining top-notch ecommerce stores for over a decade — so you know you can trust their robust expertise, involved support, and efficient methodology.

 

So, if your business wants to create a powerful ecommerce store that will boost sales, move dormant inventory to free up cash reserves, or automate business processes to gain efficiency and reduce human processing errors, MageMontreal is here to help!

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