How To Build a New Ecommerce Brand with Mike Jackness of Terran

In this episode

Everyone has an idea for a new e-commerce product, but what does it take to successfully launch one?

Anyone who has tried to build a successful e-commerce brand will tell you how difficult the process can be. You must have an innovative idea, strategic marketing, and countless hours of hard work to bring it all together. Additionally, there are plenty of pitfalls along the way that can hinder even the best businesses. Every successful entrepreneur has a list of things they wish they had done differently — and that’s why advice from those who’ve walked the path before is so important. Fortunately, that’s exactly what Mike Jackness is here to do.

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual interviews Mike Jackness, the CEO and President of Terran, to discuss his perspective on starting and running a new e-commerce brand. They go over Mike’s storied experience as an entrepreneur and how he manages his current companies through Terran. They also talk about the difficulties of duplicating success, what to know about your margins, and how to construct effective funnels. Stay tuned to hear it all for yourself!

What you’ll learn

• Mike Jackness explains how to create and launch a new e-commerce brand
• The relationship between video games and entrepreneurship
• Building brands to run them versus building to exit
• Why success is hard to duplicate and what to keep in mind when starting a company
• The parameters and criteria for beginning a new e-commerce venture
• Mike talks about constructing funnels and how to use them
• Where should your margins be to run a successful e-commerce business?
• How to evaluate the market and identify demand for products
• Mike’s top tip for new entrepreneurs

About Mike Jackness

Mike Jackness is an entrepreneur and e-commerce expert. He is the President and CEO of Terran, a leading e-commerce conglomerate that owns and builds top brands like IceWraps and Wild Baby. He also co-hosts the company’s podcast, EcomCrew, where he discusses all things e-commerce.

Mike started his first business straight out of high school before joining Lee Technologies as the IT Director. During his time there, he helped grow the company from 40 employees to over 200. More recently, Mike served as the President and CEO of Protos Marketing, which he founded with two business partners.

The Ecommerce Wizards Podcast is hosted by Guillaume Le Tual, CEO of MageMontreal. Watch more episodes on our YouTube channel.