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How To Build a New Ecommerce Brand with Mike Jackness of Terran

Google Podcast

Mike Jackness is an entrepreneur and e-commerce expert. He is the President and CEO of Terran, a leading e-commerce conglomerate that owns and builds top brands like IceWraps and Wild Baby. He also co-hosts the company’s podcast, EcomCrew, where he discusses all things e-commerce.


Mike started his first business straight out of high school before joining Lee Technologies as the IT Director. During his time there, he helped grow the company from 40 employees to over 200. More recently, Mike served as the President and CEO of Protos Marketing, which he founded with two business partners.

Mike Jackness

Here’s a glimpse of what you’ll learn:

  • Mike Jackness explains how to create and launch a new e-commerce brand
  • The relationship between video games and entrepreneurship
  • Building brands to run them versus building to exit
  • Why success is hard to duplicate and what to keep in mind when starting a company
  • The parameters and criteria for beginning a new e-commerce venture
  • Mike talks about constructing funnels and how to use them
  • Where should your margins be to run a successful e-commerce business?
  • How to evaluate the market and identify demand for products
  • Mike’s top tip for new entrepreneurs

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In this episode of the Ecommerce Wizards Podcast

Everyone has an idea for a new e-commerce product, but what does it take to successfully launch one?


Anyone who has tried to build a successful e-commerce brand will tell you how difficult the process can be. You must have an innovative idea, strategic marketing, and countless hours of hard work to bring it all together. Additionally, there are plenty of pitfalls along the way that can hinder even the best businesses. Every successful entrepreneur has a list of things they wish they had done differently — and that’s why advice from those who’ve walked the path before is so important. Fortunately, that’s exactly what Mike Jackness is here to do.


In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual interviews Mike Jackness, the CEO and President of Terran, to discuss his perspective on starting and running a new e-commerce brand. They go over Mike’s storied experience as an entrepreneur and how he manages his current companies through Terran. They also talk about the difficulties of duplicating success, what to know about your margins, and how to construct effective funnels. Stay tuned to hear it all for yourself!

Resources Mentioned in this episode

Sponsor for this episode...

This episode is brought to you by MageMontreal.


MageMontreal is a Magento-certified ecommerce agency based in Montreal, Canada. MageMontreal specializes in and works exclusively with the Adobe Magento ecommerce platform, and is among only a handful of certified Adobe Magento companies in Canada.


Why Magento? Mage Montreal wholeheartedly believes that Magento is the best open source ecommerce platform on the market–whether you are looking to tweak your current website or build an entirely new website from scratch.


MageMontreal offers a wide range of services, including Magento website design and development, Magento maintenance and support, integration of Magento with third-party software, and so much more! They have been creating and maintaining top-notch ecommerce stores for over a decade — so you know you can trust their robust expertise, involved support, and efficient methodology.


So, if your business wants to create a powerful ecommerce store that will boost sales, move dormant inventory to free up cash reserves, or automate business processes to gain efficiency and reduce human processing errors, MageMontreal is here to help!


What are you waiting for? Contact MageMontreal today! Visit or call 450.628.0690 to chat with the MageMontreal team about creating your dream ecommerce store and transforming your business.

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