How To Protect Your Business From Fraud With Megan Blissick of Signifyd

In this episode

Fraud is an unfortunate reality for ecommerce businesses, but what if it could be effectively and consistently prevented?

Both fraud and fraud protection are in a constant game of cat and mouse, with new issues and solutions being introduced every day. Most companies can’t afford to stay on top of these trends, so they only treat the symptoms rather than the underlying causes. The best solution is to have a dedicated service specializing in ecommerce fraud. A few of these exist, and Signifyd is leading the charge with its knowledgeable staff. So while fraud can never be fully prevented, now you can stay one step ahead.

Guillaume Le Tual joins Megan Blissick, the Head of Global Agency Partnerships at Signifyd, on the Ecommerce Wizards Podcast to discuss fraud in ecommerce and the best preventions. They start with the common issues in the current ecommerce landscape and what measures are being taken to deal with them. They also get into returns, subscriptions, and bot-based attacks and the unique challenges each one brings.

What you’ll learn

• The most common frauds in ecommerce
• How return frauds can be circumvented
• Creating a more sophisticated fraud prevention system
• Why companies need more protection from fraud and losses
• Navigating the difficult landscape of subscription fraud
• Best practices for ecommerce businesses
• Preventing bot-based attacks in larger companies
• The difficulty of returns and how to handle them

About Megan Blissick

Megan Blissick is the Head of Global Agency Partnerships at Signifyd, the leader in ecommerce protection. Megan’s background includes a widespread ecommerce experience, ranging from brand management to digital marketing and advertising, in addition to building partnerships throughout the SaaS ecosystem.

Signifyd provides an end-to-end commerce protection platform that leverages its commerce network to maximize conversion, automate customer experience, and eliminate fraud and customer abuse for retailers. Signifyd uses big data and machine learning to provide a 100% financial guarantee against fraud and chargebacks on approved orders. This effectively shifts the liability for fraud away from ecommerce merchants, allowing them to increase sales and open new markets while reducing risk.

Signifyd counts among its customers many companies on the Fortune 1000 and Internet Retailer Top 500 lists. Signifyd is headquartered in San Jose, CA, with locations in Denver, New York, Mexico City, Belfast, and London.

The Ecommerce Wizards Podcast is hosted by Guillaume Le Tual, CEO of MageMontreal. Watch more episodes on our YouTube channel.