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How To Succeed in Retail and Wholesale With Eldad Alfi of Alfi Trade, Inc.

Eldad Alfi is an entrepreneur who started his first business at the age of 19. Since then, he has gone on to start four companies. He is the Founder and CEO of Alfi Trade, Inc., a wholesale distribution company that supplies decorative plumbing, kitchen, and bath fixtures. Eldad is the Founder and CEO of Blue Bath, an online retailer of name-brand high-end decorative plumbing fixtures for kitchens and baths.
  • August 6, 2022
  • The eCommerce Wizards Podcast
Episode notes

In this episode

At first glance, retail and wholesale feel like completely different worlds. Any transition or cooperation between the two is rare, requiring distinct strategies and philosophies. However, they are not mutually exclusive, and some people have found success in both spaces.

Eldad Alfi has worked in the two fields at various times in his four businesses. His experience is filled with obstacles and breakthroughs, giving him his unique perspective. He has a lot to share about his time in ecommerce and, more specifically, what’s the best way to play the game.

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Eldad Alfi, the Founder and CEO of Alfi Trade Inc., to go through his advice on retail and wholesale. They start with his multiple businesses and how he found his footing as an entrepreneur. They go on to discuss the transition from wholesale to retail, MAP enforcement, and how to sell in the marketplace. Check out the full episode to hear all of this and more.

What you’ll learn

  • Eldad Alfi’s introduction into entrepreneurship
  • Why Magento was a great fit for Eldad’s businesses
  • Transitioning from wholesale to retail
  • Choosing the right sellers in the marketplace
  • Why driving traffic to your website isn’t always worth it
  • The important principles when using ad spend
  • Circumventing the need for MAP enforcement
  • How Eldad was able to work with big box retailers
  • Deciding who to add as a marketplace seller

About Eldad Alfi

Eldad Alfi is an entrepreneur who started his first business at the age of 19. Since then, he has gone on to start four companies. He is the Founder and CEO of Alfi Trade, Inc., a wholesale distribution company that supplies decorative plumbing, kitchen, and bath fixtures. Eldad is the Founder and CEO of Blue Bath, an online retailer of name-brand high-end decorative plumbing fixtures for kitchens and baths.

In addition to those two businesses, Eldad has built up his rental portfolio and expanded his investments into property management companies. He’s the CEO of Alfi Properties LLC, a real estate holding and property management firm, and he co-founded La Casa Zula, an organic beach house and retreat center in the works. His focus remains on cutting-edge technologies and advancements in hospitality.

Resources mentioned in this episode

The Ecommerce Wizards Podcast is hosted by Guillaume Le Tual, CEO of MageMontreal. Watch more episodes on our YouTube channel.

The Ecommerce Wizards Podcast
Hosted by Guillaume Le Tual
CEO of MageMontreal. Candid conversations with founders, operators and specialists building modern ecommerce on Adobe Commerce, Magento, Shopify, BigCommerce and WooCommerce.
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