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How to Scale Your Ecommerce Business with Shawn Johal of Elevation Leaders, Part Two

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Shawn Johal

Shawn Johal is an entrepreneur, workshop leader, and business growth coach. In 2019, he launched his coaching practice, Elevation Leaders, where he works with companies generating anywhere from $5 million to $200 million in revenue.


Shawn is also the Co-founder of DALS Lighting, a manufacturer of LED lighting solutions. Under his leadership, the company grew its revenue three times over and established a world-class workplace. Additionally, he is the Director on the Board for the Champions for Life Foundation, an Accelerator Coach for Entrepreneurs’ Organization, and an international best-selling author.

Here’s a glimpse of what you’ll learn:

  • Shawn Johal explains why cash flow is undervalued in most businesses
  • The seven levers and how small changes can make big differences
  • Shawn gives his top recommendations for financing
  • Accessing government funding for small businesses
  • What is a cash conversion cycle and why does it matter?
  • Examples of businesses that transformed their cash flow
  • Shawn’s tips for optimizing your inventory turnover rate
  • Choosing a business model that helps you grow profitably and effectively
  • What profit percentage should you aim for to stay cash flow positive?

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In this episode of the Ecommerce Wizards Podcast

Despite all of the different theories on sales, a successful business comes down to one thing: cash. In order to survive, businesses must make money — or more specifically, turn a profit. Without a positive, consistent cash flow, that profit will be impossible. Unfortunately, many businesses are stumbling in the dark, desperately trying to figure out why they’re struggling to achieve the cash flow and growth they need.


Shawn Johal has gone through that same experience of trying to solve the cash flow problem. Now that he’s on the other side, he has the know-how to improve cash flow and increase profits for other businesses. With his tried-and-true models and metrics, he can help you diagnose cash problems and solve them quickly. So, what are Shawn’s expert tips for growing profitably?


Shawn Johal, the CEO of Elevation Leaders, returns as a guest on the Ecommerce Wizards Podcast to share his advice for improving your cash flow. The two talk about Shawn’s past struggles with cash and how he increased profits and growth for his business. They also dive into the seven levers of business, the cash conversion cycle, and how to handle financing. Discover this and more by checking out the full episode!

Resources Mentioned in this episode

Sponsor for this episode...

This episode is brought to you by MageMontreal.


MageMontreal is a Magento-certified ecommerce agency based in Montreal, Canada. MageMontreal specializes in and works exclusively with the Adobe Magento ecommerce platform, and is among only a handful of certified Adobe Magento companies in Canada.


Why Magento? Mage Montreal wholeheartedly believes that Magento is the best open source ecommerce platform on the market–whether you are looking to tweak your current website or build an entirely new website from scratch.


MageMontreal offers a wide range of services, including Magento website design and development, Magento maintenance and support, integration of Magento with third-party software, and so much more! They have been creating and maintaining top-notch ecommerce stores for over a decade — so you know you can trust their robust expertise, involved support, and efficient methodology.


So, if your business wants to create a powerful ecommerce store that will boost sales, move dormant inventory to free up cash reserves, or automate business processes to gain efficiency and reduce human processing errors, MageMontreal is here to help!


What are you waiting for? Contact MageMontreal today! Visit or call 450.628.0690 to chat with the MageMontreal team about creating your dream ecommerce store and transforming your business.

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