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How to Use Data to Understand Customers With Kevin Hillstrom of MineThatData

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Kevin Hillstrom

Kevin Hillstrom is the President of MineThatData, a service that offers data-driven insights into how customers interact with brands, advertising, products, and channels. Kevin has helped over 250 clients ranging from start-ups to billion-dollar brands. His MineThatData blog is widely read in the marketing industry and has 10,000 monthly visitors.

 

Kevin has over 30 years of experience in analytics and marketing, giving him a keen understanding of the relationship between the two. Previously, he worked for leading brands such as Nordstrom and Eddie Bauer.

Here’s a glimpse of what you’ll learn:

  • Kevin Hillstrom discusses how the COVID-19 pandemic has changed ecommerce and customer behavior
  • Kevin’s advice to companies trying to keep their business advantage
  • Breaking down how data analytics can secure repeat customers
  • The marketing tactics to utilize for high-value customers versus low-value customers
  • How to build a bigger and more profitable loyal customer base
  • The tricky relationship between discounts and customer conversions
  • What are the three different audiences among customers?
  • Kevin’s thoughts on the future of ecommerce

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In this episode of the Ecommerce Wizards Podcast

All ecommerce businesses use data, but how deep do they go? Sure, a few analytics might help businesses make better marketing decisions, but that’s only the beginning. Having detailed data and knowing how to read it might be the most important component of any brand’s success. Now, all you need is the right expert.

 

Enter Kevin Hillstrom, a data specialist and customer development expert. His services and blog are centered around using sophisticated analytics tools to help ecommerce companies make the right choices. His long career in the marketing and analytics industries have given him the expertise to not only interpret the information but also apply it. Now, he’s here to share a glimpse into his process and how he translates numbers into results.

 

Guillaume Le Tual sits down with Kevin Hillstrom, the President of MineThatData, to discuss how he uses data to help brands understand and convert customers. They talk about how to both acquire new customers and foster loyalty among pre-existing clients. They also dive into the future of ecommerce, how to effectively use discounts, and the three different types of consumer audiences to target. Find out the rest on this episode of the Ecommerce Wizards Podcast!

Resources Mentioned in this episode

Sponsor for this episode...

This episode is brought to you by MageMontreal.

 

MageMontreal is a Magento-certified ecommerce agency based in Montreal, Canada. MageMontreal specializes in and works exclusively with the Adobe Magento ecommerce platform, and is among only a handful of certified Adobe Magento companies in Canada.

 

Why Magento? Mage Montreal wholeheartedly believes that Magento is the best open source ecommerce platform on the market–whether you are looking to tweak your current website or build an entirely new website from scratch.

 

MageMontreal offers a wide range of services, including Magento website design and development, Magento maintenance and support, integration of Magento with third-party software, and so much more! They have been creating and maintaining top-notch ecommerce stores for over a decade — so you know you can trust their robust expertise, involved support, and efficient methodology.

 

So, if your business wants to create a powerful ecommerce store that will boost sales, move dormant inventory to free up cash reserves, or automate business processes to gain efficiency and reduce human processing errors, MageMontreal is here to help!

 

What are you waiting for? Contact MageMontreal today! Visit magemontreal.com or call 450.628.0690 to chat with the MageMontreal team about creating your dream ecommerce store and transforming your business.

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