In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual interviews Robert Murray, the Founder and CEO of Intrigue, to discuss how companies can rise above the rest through differentiation and strategy. They go over the differences between marketing tactics and strategy and talk about leveraging the ecommerce space for your business. They also touch on finding the right talent for your team and how to motivate them to apply. Check out this episode for all this and more!
In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Michael Erickson Facchin about his Amazon PPC software company, Ad Badger. They discuss the early days of the company and Michael’s experience with fundraising. Michael also goes into detail on acquiring customers, optimizing your marketing channels, and making your mark on Amazon. They even share the tips and tools your brand needs to succeed. Check out this episode to hear it all for yourself!
In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Yoni Kozminski, the Founder and CEO of Escala and MultiplyMii, about the best way to systematize your ecommerce brand. They go step by step through Yoni’s process of evaluation, education, and organization. They also talk about the specific tools and lessons that will help your company scale effectively. Stay tuned to find out more!
Guillaume Le Tual sits down with Kevin Hillstrom, the President of MineThatData, to discuss how he uses data to help brands understand and convert customers. They talk about how to both acquire new customers and foster loyalty among pre-existing clients. They also dive into the future of ecommerce, how to effectively use discounts, and the three different types of consumer audiences to target. Find out the rest on this episode of the Ecommerce Wizards Podcast!
Guillaume Le Tual invites Derric Haynie, the Chief Ecommerce Technologist at EcommerceTech.io, back to the show to discuss his thoughts on the future of ecommerce. Together, they talk about the current problems and pain points in the marketplace and how they might be improved. They also dive into the trends affecting manufacturing, the importance of diversifying the supply chain, and how AI can be used to improve your online store. Hear it all on this episode of the Ecommerce Wizards Podcast.
Shawn Johal, the CEO of Elevation Leaders, returns as a guest on the Ecommerce Wizards Podcast to share his advice for improving your cash flow. The two talk about Shawn’s past struggles with cash and how he increased profits and growth for his business. They also dive into the seven levers of business, the cash conversion cycle, and how to handle financing. Discover this and more by checking out the full episode!
Guillaume Le Tual interviews Steve Chou, the Founder of My Wife Quit Her Job, to discuss how to successfully transition from brick and mortar to ecommerce. Together, they go over strategies for expanding your business online, the best channels to market in, and why high barriers to entry can be effective. They also share the common pitfalls for new ecommerce brands and how to avoid them. Find out more on this episode of the Ecommerce Wizards Podcast.
In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual interviews Mike Jackness, the CEO and President of Terran, to discuss his perspective on starting and running a new e-commerce brand. They go over Mike’s storied experience as an entrepreneur and how he manages his current companies through Terran. They also talk about the difficulties of duplicating success, what to know about your margins, and how to construct effective funnels. Stay tuned to hear it all for yourself!
Guillaume Le Tual invites Tivan Amour, CEO of Tone, to discuss why SMS marketing may be an unexplored tool for your ecommerce brand. The two go over how text messages work and the unique benefits over other forms of marketing. They also discuss a host of topics, including discounts, where ecommerce is heading, and why having your own app may not be as great as it once was. Hear it all for yourself on this episode of the Ecommerce Wizards Podcast.
In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual sits down with Neil Twa, the CEO of Voltage Digital Marketing, to discuss what to sell on Amazon and how to sell it. They go over the process of finding gaps in the marketplace and explain the key to boosting your profit margins. Neil also shares his digital marketing advice to Amazon sellers, including how to generate traffic and effectively dominate your market. Stay tuned to hear all this and more!